The adventure goes on
New graphic identity for Turcieflor.
Obtained from the National Collection of Alstromers (CCVS) and Blue Plant accreditation.
Beginning of the marketing of young plants for export.
Cécile and Mark, next generation of the TURC family take over the company. Young and ambitious, yet with the same focus on quality as their predecessors, their aim is to take their Alstroemerias International and to compete on a larger scale. Jean-Pierre still ever present, drives the new product development strategy.
Production: Pots & bulbs, Alstroemerias, agapanthus, fuchsias, cannas, arums, dahlias…
Opening of new selling channels to large scale retailers. Further diversification of the range.
Production: Cut flowers & pots, enlarge with fuchsias, arums, agapanthus, cannas, Alstroemerias, begonias, dahlias
Due to a lack of space, Pierre TURC & co bought some land in Mazé (20 min South of Angers). They also set up the offices there at the same period.
Production: Cut flowers, tulips, iris, freesias and chrysanthemums
Mr Pierre TURC starts to run his horticulture company in Angers France)
Production: bulbs, dahlias, cannas, gladiolus, anemones
October 1944: Mr Pierre TURC starts to run his horticulture company in Angers France)
Production: bulbs, dahlias, cannas, gladiolus, anemones
1961: Jean-Pierre Turc, son of Pierre, integrates the company.
1968: Jean-Pierre Turc goes to The Netherlands for a work placement. There, he will learn about the Alstroemerias.
1975: Due to a lack of space, Pierre TURC & co bought some land in Mazé (20 min South of Angers). They also set up the offices there at the same period.
Production: Cut flowers, tulips, iris, freesias and chrysanthemums
1979: First planting of 1000m² of Alstroemerias for cut flowers.
1987: Launch of the first in-vitro multiplications, using our own laboratory
1998-2000: Opening of new selling channels to large scale retailers. Further diversification of the range.
Production: Cut flowers & pots, enlarge with fuchsias, arums, agapanthus, cannas, Alstroemerias, begonias, dahlias
2010 : Cécile and Mark, next generation of the TURC family take over the company. Young and ambitious, yet with the same focus on quality as their predecessors, their aim is to take their Alstroemerias International and to compete on a larger scale. Jean-Pierre still ever present, drives the new product development strategy.
Production: Pots & bulbs, Alstroemerias, agapanthus, tulbaghias, fuchsias, cannas, arums, dahlias…